TY  - BOOK
AU  - Lehmann, Donald R.
AU  - Winer,Russell S.
AU  - Shamsul Baharin Saihani
AU  - Mohd Kamal Mohammad Noor
AU  - Azreen Joanna Abdul
AU  - Nik Mohd Hazrul Nik Hashim
AU  - Syed Shah Alam
TI  - Product management & strategy 
SN  - 9789675771170 (pbk.) :
U1  - 658.56 
PY  - 2005///
CY  - Shah Alam, Selangor
PB  - McGrawhill (Malaysia)
KW  - Product management
KW  - New products
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -