Lehmann, Donald R. <br/><br/>
Product management & strategy  

 - xvi, 384p. :  ill. ;  26cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789675771170 (pbk.) :  RM55.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.56  / LEH 2005