Jobber, David. <br/><br/>
Principles and practice of marketing 
David Jobber. 
 - 5th ed. 
 - London  McGraw-Hill  2007 
 - xxxi, 1022p.  ill.  26cm. 
<br/><br/><label>ISBN: </label>0077114159 (pbk) 9780077122270 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.--Europe