Blakeman, Robyn,  1958- <br/><br/>
Integrated marketing communication :  creative strategy from idea to implementation / 
Robyn Blakeman. 
 - Lanham, Md. :  Rowman & Littlefield Publishers,  c2007. 
 - viii, 267 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 261-262) and index. 
<br/><br/>Integrated marketing communication -- IMC marketing plans -- Left- and right-brain selling points -- Branding and positioning --  Creative briefs -- The creative process -- Copywriting --  Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Direct marketing -- Sales promotion -- Internet marketing. 
<br/><br/><label>ISBN: </label>9780742529649 (pbk. : alk. paper) 0742529649 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2006033879 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .B557 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8/02