Yusniza Kamarulzaman <br/><br/>
Principles of Marketing 
Yusniza Kamarulzaman...[et al.] 
 - SECOND EDITION 
 - Shah Alam, Selangor :  Oxford Fajar Sdn. Bhd.,  2013 
 - xiv, 297 pages :  illustrations ;  25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9789676590510 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management