TY  - BOOK
AU  - Kotler,Philip
AU  - Gary Armstrong
AU  - Title
AU  - xx,686 p., ill.
TI  - Principles of marketing
SN  - 9781292220178
PY  - 2018///
CY  - Hoboken
PB  - Pearson Higher Education
KW  - Marketing
KW  - Electronic books
N1  - Includes index
ER  -