TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: concepts and cases
SN  - 0137034997 (global edition)
PY  - 2011///
CY  - Boston, MA
PB  - Pearson Education
KW  - Strategic planning
KW  - Business planning
KW  - Case studies
N1  - Includes bibliographical references
ER  -