Boone, Louis E. <br/><br/>
Contemporary marketing 
Louis E. Boone, David L. Kurtz 
 - 17th edition 
 - Australia  Cengage Learning  c 2016 
 - xxvi, 652 pages  color illustrations  28cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781305075368 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing