TY  - BOOK
AU  - West,Douglas C.
AU  - Ford,John B.
AU  - Ibrahim,Essam
TI  - Strategic marketing: creating competitive advantage
SN  - 0199556601
AV  - HF5415.135 .W47 2010
PY  - 2010///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical references and index
ER  -