West, Douglas C. <br/><br/>
Strategic marketing  creating competitive advantage 
Douglas West, John Ford, and Essam Ibrahim. 
 - 2nd ed 
 - Oxford  Oxford University Press,  c2010. 
 - xxvi, 585 p.  col. ill.  25 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0199556601 9780199556601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .W47 2010