TY  - BOOK
AU  - Merholz,Peter
AU  - Schauer,Brandon
AU  - Verba,David
TI  - SUBJECT to change: creating great products and services for an uncertain world
SN  - 9780596516833
AV  - HF5415.153 S83 2008
PY  - 2008///
CY  - Sebastopol, CA
PB  - O'Reilly Media
KW  - Business planning
KW  - Consumer behavior
KW  - Consumers
KW  - Attitudes
KW  - New products
KW  - Management
KW  - Product management
N1  - Includes bibliographical references (p. [165]-169) and index; To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Pa
ER  -