TY  - BOOK
AU  - Marcus,Alfred A.
AU  - Title
AU  - xx,686 p., ill.
TI  - Big winners and big losers: the 4 secrects of long-term business success and failure
SN  - 0131451324
PY  - 2006///
CY  - New Jersey
PB  - Wharton School Pub.
KW  - Business failures
KW  - Corporations
KW  - Case studies
KW  - Industrial management
KW  - Management
KW  - Strategic planning
KW  - Success in business
N1  - Includes indexs
ER  -