TY  - BOOK
AU  - Stroud, Dick
AU  - Title
AU  - Walker,Kim
AU  - xx,686 p., ill.
TI  - Marketing to the ageing consumer: the secrets to building an age-friendly business
SN  - 9780230378193
PY  - 2013///
CY  - England
PB  - Palgrave Macmillan
KW  - DRM,DPM,AEN
KW  - Marketing
KW  - Older consumers
KW  - Attitudes
N1  - Includes Index
ER  -