Stroud, Dick <br/><br/>
Marketing to the ageing consumer  the secrets to building an age-friendly business 
Dick Stroud and Kim Walker 
 - England  Palgrave Macmillan  2013 
 - 251 p.  ill.;  24cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780230378193 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DRM,DPM,AEN<br/>Marketing<br/>Older consumers--Attitudes