TY  - BOOK
AU  - Anderson, Carol H.
AU  - Title
AU  - Vincze,Julian W.
AU  - xx,686 p., ill.
TI  - Strategic marketing management
T2  - Instructor's Resource Manual with Tset Questions
SN  - 061833808X
PY  - 2004///
CY  - New York
PB  - Hough Mifflin Company
KW  - DPM, AEN, DRM
KW  - Marketing
KW  - Management
N1  - Includes questions and answers
ER  -