Anderson, Carol H. <br/><br/>
Strategic marketing management 
Carol H. Anderson and Julian W. Vincze 
 - 2nd edition 
 - New York  Hough Mifflin Company  2004 
 - 700 p.  ill.;  27cm 
 - Instructor's Resource Manual with Tset Questions .
<br/><br/> Includes questions and answers 
<br/><br/><label>ISBN: </label>061833808X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DPM, AEN, DRM<br/>Marketing--Management