Calkins, Tim <br/><br/>
Breakthrough marketing plans  haw to stop wasting time and start driving growth 
Tim Calkins 
 - 2nd.ed 
 - New York  Palgrave Macmillan  2012 
 - 248p.  ill.  23cm 
<br/><br/> Includes indexs 
<br/><br/><label>ISBN: </label>9780230340336 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning