TY  - BOOK
AU  - Hollis,Nigel
AU  - Title
AU  - xx,686 p., ill.
TI  - The global brand: how to create and develop lasting brand value in the world market
SN  - 9780230606227
PY  - 2008///
CY  - New York
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Includes indexs
ER  -