Adamson, Allen P. <br/><br/>
Brand digital  simple ways top brands succeed in the digital world 
Allen P. Adamson; foreword by David Kirkpatrick 
 - New York  Palgrave Macmillan,  2008 
 - xiv,290p.  col.ill.  22cm 
<br/><br/> Includes indexs 
<br/><br/><label>ISBN: </label>9780230617629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (marketing)<br/>Internet marketing