TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Mattal, Banwari
TI  - Customer behavior: a managerial perspective
SN  - 0030343364
PY  - 2004///
CY  - Cincinnati, Ohio, [London
PB  - South-Western, International Thomson] [distributor]
KW  - Consumer behavior
KW  - Consumer satisfaction
KW  - DRM,DPM,AEN
KW  - Marketing
N1  - Includes bibliographical references and index; Troubleshooting process operations
ER  -