Schiffman, Leon G <br/><br/>
Consumer behavior 
Leon G. Schiffman, Joseph Wisenblit 
 - 11th edition.Global edition. 
 - Boston  Pearson Education Limited  2015 
 - 492 p.  ill.  27cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780273787136 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)