TY  - BOOK
AU  - Cravens,David W
AU  - Piercy, Nigel
TI  - Strategic marketing
SN  - 9780071263351
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Companies Inc
KW  - Marketing
KW  - Case studies
KW  - Management
KW  - Strategic planning
N1  - Includes index
ER  -