Cravens, David W <br/><br/>
Strategic marketing 
David W. Cravens, Nigel F. Piercy 
 - 9th ed. 
 - Boston  McGraw-Hill Companies Inc  2009 
 - xv, 784 p.  ill.  25cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780071263351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies<br/>Marketing--Management<br/>Strategic planning