TY - BOOK AU - Assael,Henry AU - Title AU - xx,686 p., ill. TI - Consumer behavior and marketing action SN - 0534925529 AV - HF5415.3 PY - 1992/// CY - Boston PB - PWS-KENT Pub. KW - Consumer behavior KW - Motivation research (Marketing) N1 - Includes bibliographical references and indexes ER -