Assael, Henry. <br/><br/>
Consumer behavior and marketing action 
Henry Assael. 
 - 4th ed. 
 - Boston  PWS-KENT Pub.  1992. 
 - xx, 748 p.  ill. (some col.)  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0534925529 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.3