Parry, Mark E. <br/><br/>
Strategic marketing management  a means-end approach 
Mark E. Parry. 
 - New York  McGraw-Hill,  2002 
 - ix, 275p.  ill.  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071372229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13