TY  - BOOK
AU  - Kurtz,David L.
AU  - Boone,Louis E.
AU  - Title
AU  - xx,686 p., ill.
TI  - Contemporary marketing
SN  - 9781111221782
PY  - 2012///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Marketing
N1  - Includes index
ER  -