TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
AU  - Title
AU  - xx,686 p., ill.
TI  - Marketing management
SN  - 9780132102926
AV  - HF5415.13 
PY  - 2012///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -