Kotler, Philip. <br/><br/>
Marketing management 
Philip Kotler, Kevin Lane Keller. 
 - 14th [ed.] 
 - Upper Saddle River, N.J.  Prentice Hall,  2012 
 - xxii, 657p.  col. ill.  28cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132102926 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13