TY  - BOOK
AU  - Perreault,William D.
AU  - Title
AU  - xx, 686 p.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a marketing strategy planning approach
SN  - 0078028884 (acid-free paper)
AV  - HF5415 .M378 2012
PY  - 2012///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -