MARKETING research  comprehensive and practical 
editor Voon Boo Ho, Nagarajah Lee 
 - Shah Alam  Pusat Penerbitan Universiti (UPENA),  2012 
 - 383p.  ill.  23cm 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 335 
<br/><br/><label>ISBN: </label>9789673632671 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Case studies<br/>Marketing research--Methodology