TY  - BOOK
AU  - Wood, Marian Burk
AU  - xx, 686 p.
AU  - Title
TI  - The marketing plan handbook
SN  - 0131485253
PY  - 2005///
CY  - New Jersey
PB  - Prentice Hall
KW  - DPM,AEN,DRM
KW  - Marketing
KW  - management
KW  - handbooks, manual
N1  - Include bibliographical reference and index; Troubleshooting process operations
ER  -