Marketing communications  A European Perspective 
Patrick De Pelsmacker ...[et.al]., 
 - 3rd ed. 
 - Harlow  Prentice Hall/Financial Times  c2007 
 - xviii,610p.:  ill.;  25cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273706934 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing Iz Europe<br/>AAT, AWM, AEN, DAT, DKB, DPM, DRM, DIB<br/>Advertising Iz Europe<br/>Geuens, Maggie