TY  - BOOK
AU  - Kim,W.Chan
AU  - Renee Mauborgne
AU  - Title
AU  - xx,686 p., ill.
TI  - Blue Ocean Strategy: how to create uncontested market space and make the competition irrelevant
SN  - 9781591396192
PY  - 2005///
CY  - Boston, Massachusetts
PB  - Harvard Business School
KW  - New products
KW  - AEN, DPM
KW  - Market segmentation
N1  - Include Bibliographical References and Index
ER  -