TY  - BOOK
AU  - Kotler,Philip
AU  - Title
AU  - xx,686 p., ill.
TI  - Marketing management
SN  - 0130122173
PY  - 2000///
CY  - Upper Saddle River, N.J.
PB  - Printice Hall
KW  - Marketing management
KW  - DPM, DRM
N1  - Include bibliographical references and index
ER  -