TY  - BOOK
AU  - Bruner, Gordon C.
AU  - Hensel, Paul J.
AU  - James, Karen E.
TI  - Marketing scales handbook: a compilation of multi-item measures for consumer behavior and advertising - Vol. I V
SN  - 1587992051
PY  - 2001///
CY  - Australia
PB  - Thomson
KW  - DPM,DRM,AEN
KW  - Marketing research IxStatistical methods IxHandbooks, manuals, etc
KW  - Scaling (Sosial sciences) IxHandbook, manuals, etc
N1  - Includes indexes; Troubleshooting process operations
ER  -