Bruner, Gordon C. <br/><br/>
Marketing scales handbook  a compilation of multi-item measures for consumer behavior and advertising - Vol. I V 
by Gordon C. Bruner, Paul J. Hensel and Karen E. James 
 - Australia  Thomson  c2001 
 - xxii,842p.:  ill.;  22cm 
<br/><br/> Includes indexes 
<br/><br/>Troubleshooting process operations 
<br/><br/><label>ISBN: </label>1587992051 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DPM,DRM,AEN<br/>Marketing research IxStatistical methods IxHandbooks, manuals, etc.<br/>Scaling (Sosial sciences) IxHandbook, manuals, etc.