De Voe, Merrill <br/><br/>
Effective advertising copy 
Merrill De Voe 
 - New York   The Macmillan Com.  c1956 
 - xxiv, 717p.  ill.  25cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>2011062304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.