TY  - BOOK
AU  - Sieh,Mei Ling
AU  - Title
AU  - xx,686 p., ill.
TI  - More marketing management cases in Malaysia
SN  - 9676109754
PY  - 1999///
CY  - Kuala Lumpur
PB  - Utusan Publications
KW  - Marketing
KW  - Malaysia
KW  - Management
KW  - Case studies
KW  - DPM, DRM
ER  -