TY  - BOOK
AU  - Lovelock, Christopher H
AU  - xx, 686 p.
AU  - Title
AU  - Wirtz, Jochen
TI  - Service marketing: People, technology, strategy
SN  - 0131875523
PY  - 2007///
CY  - New Jersey
PB  - Pearson, Prentice Hall
KW  - AEN,DPM,DRM
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service industries
N1  - Includes bibliographical reference and index; Structural analysis; a unified classical and matrix approach
ER  -