Lovelock, Christopher H <br/><br/>
Service marketing  People, technology, strategy 
Christopher H Lovelock, Jochen Wirtz 
 - 6th.ed 
 - New Jersey  Pearson  Prentice Hall  c2007 
 - xx, 648p.:  ill.;  29cm 
<br/><br/>Includes bibliographical reference and index Structural analysis 
<br/><br/><label>ISBN: </label>0131875523 
<br/><br/><label>Subjects--Topical Terms: </label><br/>AEN,DPM,DRM<br/>Marketing--Management<br/>Professions--Marketing<br/>Service industries--Marketing