Jefkins, Frank William <br/><br/>
Modern marketing 
Frank Jefkins 
 - 3rd ed 
 - London  M + E  c1993 
 - x, 339 p.  22 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>071210853X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing