TY  - BOOK
AU  - Bursk, Edward C.
AU  - xx, 686 p.
AU  - Title
TI  - Cases in marketing management
SN  - 2010061507
PY  - 1965///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -