Kotler, Philip <br/><br/>
Marketing management  analysis, planning and control 
Philip Kotler 
 - New Jersey  Prentice-Hall  c1967 
 - 628p.  ill.;  23cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>2010061506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management