TY - BOOK AU - Ab.Aziz Latif AU - Fairol Halim TI - MARKETING: Best practice SN - 9812437495 PY - 2003/// CY - Kuala Lumpur PB - Thompson KW - AEN,DPM,DRM KW - Marketing N1 - Adapted from Marketing : Best Practice, 2e; Structural analysis; a unified classical and matrix approach ER -