Schultz, Don E. <br/><br/>
Keperluan strategi pengiklanan 
Don E. Schultz, Stanley I. Tannenbaum ; penterjemah Mohamad Md. Yusoff, Siti Zobidah Omar 
 - Kuala Lumpur  DBP  c1997 
 - viii, 105p.  ill.;  22 
<br/><br/><label>ISBN: </label>9836256326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising