TY  - BOOK
AU  - Russ, Frederick A.
AU  - xx, 686 p.
AU  - Kirkpatrick, Charles A.
AU  - Title
TI  - Marketing
SN  - 0316762725
PY  - 1982///
CY  - Boston
PB  - Little, Brown and Company
KW  - Marketing
N1  - Includes index
ER  -