Mudie, Peter <br/><br/>
The management and marketing of services 
Peter Mudie, Angela Cottam 
 - London  Butterworth-Heinemann Ltd  c1993 
 - xi, 269p.  ill.:  24cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0750607890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing