MARKETING cases 
Charles W. Lamb ...[et.al]., 
 - London  Houghton Miffin Company  c1983 
 - ix, 525 p.  ill.  23cm 
<br/><br/><label>ISBN: </label>0395326362 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies