Bruhn, Manfred <br/><br/>
Sevices marketing  managing the service value chain 
by Manfred Bruhn, Dominik Georgi 
 - London  Prentice Hall  c2005 
 - xxvi,478p.:  ill.;  24cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273681575 
<br/><br/><label>Subjects--Topical Terms: </label><br/>AAT, DAT, AEN, DPM, DRM<br/>Business logistics--Management<br/>Customer services--Marketing--Management<br/>Services industries--Marketing--Management